The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” If you have a company, service, or product line that needs up-to-date, distinctive branding, I can help.
I’ll consult with you to identify the key aspects and components that make your products or services different from your competition. Together, we’ll take a close look at what your current and potential customers are need and want. In the process, we may discover ways you can add value to what you deliver to your customers. I’ll develop a core message that communicates directly to your target audience.
Then we’ll position your brand so that your marketing communications:
- stand out from the crowd,
- deliver your core message clearly,
- connect with your target market logically and emotionally,
- motivate the potential buyer to action.